Paid Search is forever evolving, but one thing stays true; every £1 you spend should be meaningful, efficient, and tied to your bottom line. We make that happen.
Let's talk →What We Do
We manage every aspect of your paid search activity - or we can train your team and act as short-term support when you need it most. We obsess over detail, adapt to the changing landscape, and never panic over short-term noise.
Full campaign management with strategy at its core.
Reach audiences beyond Google with expert Bing coverage.
Video campaigns that build brand and drive results.
Turn data into understanding, not just numbers.
Insights that feed your business, not just your dashboards.
Strategy-led research that finds your real customers.
Accurate measurement of what actually matters.
Clear, honest reports you'll actually want to read.
Who We Love Working With
Founders and SMEs looking for efficiency or the next step in scaling your Paid Search activity.
Long-term partnerships - you may need a quick fix now, but you want someone who sticks around and keeps finding what to test and grow next.
You're not looking to cut corners; you know that never works. You want quality.
You don't want to be bored with CTR numbers. You want insights that actually feed into your business.
You've used freelancers or small agencies who over-promised and underdelivered; they called themselves data-driven, but only meant tweaking bids and budgets.
Short-term support - perhaps you're a bigger agency needing cover while you hire. We can hit the ground running.
Why Us
We bring genuine passion for Paid Search to every conversation. We enjoy the next big thing as much as anyone, but we keep our feet firmly on the ground; focused on performance and your budget.
We won't drown you in upsells, out-of-scope nonsense, or support tickets. And we won't go quiet on you. We are detail-driven problem-solvers who are happy to hold our hands up when something needs to change.
We've worked with brands from huge multinationals to small start-ups. In a world of AI and algorithm noise, we bring the human element. Your business is too important to hand over to someone you can't have a real conversation with.
You'll only ever work with Chris or Lu - or both. No account rotation, no secret juniors. Just transparent, honest, frank conversations, always.
Our fee represents our time on your account. However, we aim to ensure that it is not more than your media spend or tied to your results.
Testimonials
"Lucinda is very passionate about what she does. Her knowledge, ideas and ongoing recommendations were a great asset. Her warm and friendly approach make her truly lovely to work with."
"Lu is super passionate and this shows in her attention to detail. She's an extension of our team - always bringing new ideas, challenging us to try new things, and we trust her judgement completely."
"Chris is a really talented paid media professional who worked on the account I was client side on (Payments/Fintech). He was very organised and delivered strong results making strategic recommendations."
"Chris’s knowledge of paid advertising and data driven digital marketing in general is, in my opinion second to none. His ability to quickly assimilate information, combine and analyse data sources and draw business pertinent conclusions drove a great deal of the marketing strategy at Aferry. He is quickly and precisely able to create compelling narrative around data, that was suitable for audiences ranging from CxO to operational level.
Chris is extremely outcome oriented, and able to methodically extract opportunities to grow ROI from a range of areas in paid advertising. Also his expert knowledge on SEO, web development and management meant he was a rockstar member of the Aferry team."
Meet Us
Working in Paid Search since 2011, Lu loves analysing trends and turning them into actionable insights for clients - especially watching small companies grow. She brings creative ideas that make Paid Search shine. Outside work: books by fires or in the sun, hiking and the outdoors - which is handy, as her sons tend to be outside most of the time.
Chris came into marketing just as Paid Search emerged and quickly specialised, realising it was where his love of numbers, formulas and data could make a real difference. Outside work: a devoted listener of the same music he loved at 16, and a self-confessed coffee snob - a habit now essential to surviving the early years of parenting.
Been told your industry has plateaued, your budget needs to increase for better ROAS, or you simply don't know if your Paid Search is really working? We'd love to hear from you. You'll always be a big fish in a little pond with us.